I often come across examples of advertising for Irish Linen from years past. It is interesting to see how the properties of the cloth were presented and how Irish Linen as a "brand" was promoted.
Some are really very amusing when looked at from today's standpoint.
This one in particular made me smile. Depicted are the survivors of a shipwreck who have spread out a square of canvas from the sail as a tablecloth and underneath are the words....."The habits of civilisation rise above disaster. The first natural requisite of any meal is a fair white cloth."
It goes on to say that true Irish Linen is one of the 'indispensables' of life. So whatever disaster befalls you, standards must not be allowed to slip!! This is an advertisemen...